In a world where effective communication is the key to productivity, Loom has emerged as a game-changer. It is an asynchronous video messaging tool that empowers teams to connect, collaborate, and share ideas visually, eliminating the need for endless meetings or lengthy emails. With Loom, you can effortlessly record from desktop or mobile devices, then instantly share the video via a URL link — no rendering or waiting required.
Whether you're providing feedback, walking through a complex process, or sharing quick updates, Loom makes it easy to capture your message and engage your team. Here’s what sets Loom apart:
- AI-Powered Efficiency: Automatically generate video titles, summaries, and even step-by-step documentation for tools like Confluence or bug reports in Jira.
- Collaboration Tools: Time-stamped comments and emoji reactions drive dynamic feedback.
- Instant Access: Every recording is stored securely in your private library until you decide to share it.
Founded in 2016 and known for its ease of use, Loom allows users to create rich documentation of institutional knowledge. With transcripts in 50+ languages and AI features that generate titles, summaries, chapters, and tasks, Loom videos become valuable company assets that can be shared, reused, and accessed independently across teams.
Serving over 200,000 customers, Loom is widely adopted by technical and non-technical teams alike. Around 36% of users are part of technical teams like Product, Design, and Engineering, while 65% come from non-technical departments such as Sales, Support, Marketing, HR, and Operations. Loom has also earned the trust of 50% of Fortune Global 500 companies, including Microsoft, Amazon, Netflix, and Cisco.
Loom enables organizations to collaborate effectively, save time, and enhance clarity across every project.
Welcoming Loom to the Atlassian Family
In 2023, Atlassian announced its acquisition of Loom. This exciting step has brought together Loom’s leadership in asynchronous video communication with Atlassian’s expertise in team collaboration.Together, they aim to redefine how teams work in the age of distributed workforces.
Asynchronous communication is becoming increasingly important as teams operate across geographies and time zones. With Loom as part of Atlassian’s platform, customers will benefit from seamless integrations across Atlassian tools like Jira and Confluence.
- Engineers can visually log issues in Jira.
- Leaders can connect with their teams through engaging video updates.
- HR teams can onboard employees with personalized training videos.
Loom’s proven capabilities have long been valuable to Atlassian customers, even before this acquisition. Hundreds of teams have leveraged Loom to:
- Replace unnecessary live meetings with quick, async video updates, driving faster decision-making.
- Enhance communication clarity by visually walking through complex ideas and processes.
- Foster cross-functional collaboration, especially for globally distributed teams.
- Boost productivity by enabling scalable, easy-to-share training content with AI-generated video summaries and documents.
- Save time and resources by eliminating routine tasks practices that hinder impactful decision-making.
Even as Atlassian integrates Loom’s capabilities across its products, Loom will continue to be available as a standalone tool. This ensures that customers can leverage its unique features while benefiting from new innovations made possible by the acquisition. Learn more here
How Loom Works
Using Loom is simple and effective:
- Record: Choose one of three recording modes—screen, camera bubble, or both—and start creating your video.
- Store: Videos are automatically saved in your private library on Loom.com, where they remain private until shared.
- Share: Organize recordings into workspaces or folders and share them with teammates or clients.
- Engage: Viewers can interact with your videos through time-stamped comments and emoji reactions, making feedback more actionable.
- Integrate: Use AI-generated documentation to create Confluence pages, Jira tickets, or export videos for broader use.
Unlock the Future of Collaboration
Loom, now part of the Atlassian ecosystem, is your gateway to smarter, more engaging communication. Whether used as a standalone tool or integrated with Atlassian products, it’s here to transform the way you work. Explore the possibilities today and join the millions of teams already leveraging Loom's capabilities.
Contact us to find out how to achieve your goals faster and more effectively with Loom!
