ATLASSIAN RECOGNIZED AS A LEADER IN THE FORRESTER WAVE™

Confluence at the Heart of Modern Knowledge Management

Knowledge Management Enters a New Era

For years, knowledge management (KM) has struggled to evolve, with organizations continuously relaunching initiatives in search of better results. Now, with generative and conversational AI reshaping the landscape, KM is becoming more empowered than ever before.

The Forrester Wave™: Knowledge Management Solutions, Q4 2024 highlights KM’s growing role in driving innovation, agility, and competitive advantage.

At the forefront of this transformation? Atlassian. Recognized as a Leader in the report, Atlassian is redefining how teams work. Central to this recognition is Confluence, Atlassian’s signature KM tool. For over two decades, Confluence has empowered teams with collaborative documentation, structured knowledge sharing, and deep integrations. Now, with AI-driven enhancements and revolutionary features like Loom and Whiteboards, it continues raising the bar, leading the way in modern knowledge management.

Confluence: The Power of a Centralized Knowledge Hub

Great ideas thrive in a structured environment where teams can work together seamlessly. Confluence serves as that central space – eliminating silos and making knowledge easily accessible. Unlike traditional documentation tools, Confluence is built for dynamic collaboration. Instead of juggling multiple tools or searching for scattered documents, teams can manage projects and build knowledge bases in one place. With these capabilities, Confluence helps teams stay organized and efficient – no matter how complex the task:

One Source of Truth – A centralized workspace eliminates version control issues and miscommunication.
Seamless integrations – Connect Confluence with thousands of apps for a smooth, unified workflow.
Smart Access Control – Customizable permissions manage access for both internal teams and external collaborators.
Effortless Organization – Page trees, shared calendars, and bulk editing keep content structured and easy to navigate.
Engaging Content Creation – Build rich, dynamic pages with charts, tables, and embedded media for better collaboration.
Actionable Insights – Analytics & reporting track content engagement, driving smarter decision-making.
Scalability Made Simple – Onboarding tools ensure smooth knowledge transfer as teams grow.
AI-Powered Efficiency – Automate workflows with intelligent editing, summaries, and content suggestions to boost productivity.

Even further, Confluence adapts to the needs of all teams, whether they work in tech, marketing, HR, or operations:

IT and support teams can resolve issues faster by centralizing documentation, reducing communication gaps, and integrating seamlessly with Jira and Jira Service Management. With in-line comments and @mentions, teams can collaborate efficiently without unnecessary meetings. Marketing teams can coordinate campaigns, track projects, and manage feedback loops in one place, ensuring seamless collaboration. Product managers benefit from a centralized hub for roadmaps, UX research, and product documentation, keeping teams aligned. For software development, Confluence enhances sprint planning, technical documentation, and cross-team collaboration to streamline workflows. Meanwhile, HR teams can simplify onboarding, training, and policy management, creating a more structured and efficient workplace. For organizations of all sizes, Confluence offers deep integrations with Jira, Trello, and other business tools, ensuring that knowledge is not just stored, but seamlessly connected to workflows. With enterprise-grade security and compliance, teams can collaborate with confidence. As businesses grow, Confluence scales with them, making it the ultimate knowledge and collaboration platform.

With customizable templates, integrations, and macros, teams can tailor Confluence to their workflows, whether they work remotely or in-office.

AI-Powered Efficiency

What if your team could find the right information instantly and work smarter – without switching tools? With Atlassian Intelligence built into Confluence, AI becomes a true teammate. The kind of teammate you didn’t know you needed, but definitely won’t want to work without.

Key AI-driven benefits include:

Instant Knowledge Discovery – Skip the search. Let AI surface definitions, summaries, and answers right when you need them.
Smarter Collaboration – From brainstorming support to organizing whiteboards and capturing action items, AI keeps teamwork flowing.
Effortless Content Polish – Instantly improve spelling, grammar, and tone for clearer, more professional communication.
Seamless Workflow Automation – Turn meeting notes and project plans into Jira tasks with just a click—no copy-pasting required.
Built-In Translation – Break language barriers with AI-powered translations that keep global teams in sync.

And the potential doesn’t stop there. With the introduction of Rovo AI, Atlassian enables teams to go beyond static documentation, leveraging enterprise-wide search and AI-driven insights to unlock knowledge effortlessly. Read more about Rovo AI in our blog post.

Whiteboards and Video for Engaging Collaboration

It’s no secret that modern teams need more than just text-based documentation – they need dynamic ways to collaborate. That’s where tools like whiteboards and Loom come in — helping teams plan, create, and adapt together with ease.

Whiteboards: Digital Brainstorming Made Seamless

Confluence Whiteboards bring brainstorming into the digital era. Teams can visualize ideas, structure workflows, and even link directly to Jira tasks, turning discussions into actionable work. With real-time and asynchronous collaboration, sticky notes, and smart sections, Whiteboards streamline ideation while keeping everything in one place.

Loom: A Game-Changer for Video Documentation

With Loom seamlessly integrated, teams can embed videos directly into Confluence pages, enhancing information exchange and collaboration. Instead of long text explanations, teams can use quick, editable video messages—making communication more dynamic and engaging. Read more about Loom in our blog post.

Key Trends from the 2024 Forrester Wave™ Report

As knowledge management (KM) continues to evolve, the 2024 Forrester Wave™ report outlines the most critical shifts shaping how organizations create, share, and activate knowledge across teams.

One of the most significant drivers is AI, which is reshaping KM by making information more accessible, actionable, and personalized. But it's not just about technology – enterprise-wide adoption is now essential. The most effective KM solutions are those that connect entire organizations, rather than operating in silos or serving only select departments. Another standout trend is the growing importance of user experience. Intuitive interfaces, AI-driven search, and even elements of gamification are helping boost adoption and engagement across all levels of an organization.

At the same time, the rise of AI and data-driven tools brings new responsibilities – security and compliance are now non-negotiable. Organizations must prioritize encryption and regulatory standards to protect sensitive knowledge assets.

That said, challenges remain. True transformation depends on cultural readiness – AI-powered KM isn’t just a tool upgrade; it requires a shift in mindset and workflows. And while innovation is accelerating, there’s a clear need for stronger analytics to track adoption, measure impact, and inform continuous improvement. By addressing these evolving needs and challenges head-on, Atlassian reaffirms its role as a leader in the future of knowledge management – delivering solutions that are not only powerful, but truly built for the way modern teams work.

Atlassian Sets the Benchmark for Modern KM

The need for a centralized, intelligent, and adaptable knowledge management system has never been greater. The 2024 Forrester Wave™ report highlights the critical role of KM in driving efficient collaboration. Atlassian has not only embraced this shift but continues to set the industry benchmark.

With Confluence at the core, teams streamline workflows and ensure knowledge remains easily accessible across their organization, all while eliminating silos. And to top it all off, AI-driven enhancements and tool like Loom and Whiteboards supercharge efficiency – from intelligent search to workflow automation – empowering teams to focus on high-impact work.

Atlassian continues to stay committed to empowering businesses with the tools, integrations, and AI capabilities they need to stay ahead in the evolving KM landscape.