Eonetix AI Sales Assistant

AI-Powered Sales Assistant Propels Eonetix GmbH to New Heights in Sales Efficiency

About Eonetix GmbH

Eonetix GmbH is a Vienna-based IT hardware reseller with 20 years of experience in the industry. The company specializes in providing new and refurbished networking equipment from leading brands such as Cisco, Juniper, Dell, and HP.

Executive Summary

For two decades, Eonetix GmbH has been a trusted partner for businesses seeking high-quality IT hardware. However, a complex product landscape, volatile market pricing, and a high volume of inquiries began to strain their team of experts, leading to long response times. To maintain their competitive edge, Eonetix adopted an AI-powered sales assistant. This innovative solution now automates real-time price tracking, handles the majority of customer inquiries instantly, and navigates the company's vast product catalog with ease. This has dramatically reduced response times, improved quote accuracy, and empowered their sales experts to focus on high-value clients, securing their position as a leader in the IT hardware market.

About the Customer

Founded in Vienna, Austria, in 2005, Eonetix GmbH has established itself as a reliable provider of networking products. With an extensive inventory of products, the company offers a comprehensive range of new, used, and refurbished hardware. Eonetix is committed to providing the best products at the best prices, and their Green IT initiative underscores their dedication to sustainability by promoting the reuse of existing infrastructure.

Customer Challenge

As a specialized reseller in a dynamic market, Eonetix faced several critical challenges that hampered its growth and efficiency:

Limited Experts: The company's deep technical knowledge was concentrated in a small team of experts. This created a bottleneck, as they were the only ones who could answer complex product compatibility and configuration questions.
Cannot Handle Huge Amount of Inquiries: The sales team was inundated with a high volume of daily inquiries for stock availability, price checks, and data sheets. This overwhelmed the team, making it impossible to provide swift and consistent service to every potential customer.
Difficulty in Tracking Market and Competitor Prices: The IT hardware market is extremely volatile, with prices changing daily. Manually tracking market trends and competitor pricing for thousands of products was an impossible task, risking uncompetitive quotes and lost revenue.
Complex Product Landscape: With a huge inventory of products, each with unique specifications and compatibility requirements, providing accurate information quickly was a significant challenge. Sales staff often had to spend valuable time researching products before they could even create a quote.
Long Response Times: The combination of these challenges resulted in significant delays in responding to customer inquiries and delivering quotes. In a market where speed is critical, these long response times were leading to lost business opportunities.

Partner Solution

To address these challenges head-on, Eonetix integrated an AI-powered sales assistant designed to act as a digital expert and sales support specialist. The solution was tailored to their specific needs:

Intelligent Inquiry Handling: The AI assistant serves as the first point of contact, instantly handling the majority of incoming queries regarding price, stock, and basic product information, 24/7.
Real-Time Price Engine: The assistant is integrated with market data feeds, enabling it to track competitor pricing and market volatility in real-time. This allows it to generate accurate, competitive quotes instantly.
Expert Product Knowledge Base: The AI was trained on Eonetix’s entire product catalog, including technical data sheets, compatibility matrices, and configuration guides. It can answer complex questions about product specifications and recommend alternatives, effectively scaling the knowledge of the company's top experts.
Automated Quote Generation: For all inquiries, the assistant gathers all necessary information and can generate and draft a full quote to the sales team in minutes, freeing the sales team from this time-consuming task.

The Solution’s Architecture

The solution uses a cutting-edge, serverless architecture on AWS, powered by generative AI services like AWS Bedrock.

Core Intelligence (LLM):

The brain of the sales assistant is Anthropic's Claude 4.5, accessed via AWS Bedrock. The "thinking enabled" feature is specifically utilized, allowing the model to perform complex reasoning and tool use. This is crucial for navigating the complex product landscape, understanding customer needs, and interacting with the knowledge base to provide accurate, context-aware answers.

User Interface: The customer-facing interface is a modern web application hosted on Amazon S3. To ensure fast, low-latency delivery to a global customer base, content is distributed through Amazon CloudFront, AWS's content delivery network (CDN).

Databases:

A dual-database strategy was implemented to handle different types of data effectively:

Aurora PostgreSQL Serverless: This database stores transactional data, such as incoming customer requests, and offer details. Its serverless nature allows it to scale automatically based on demand.
Neo4j Graph Database: To manage the intricate web of product relationships, compatibilities, and technical specifications, a Neo4j graph database is used. This serves as the system's core knowledge base, allowing the AI to quickly traverse complex connections and find precise information.

Security and Compliance:

A multi-layered security approach protects the platform and its data:

Encryption: Data is encrypted at-rest using AWS Key Management Service (KMS) and in-transit using SSL/TLS certificates managed by AWS Certificate Manager (ACM).
Access Control: AWS IAM (Identity and Access Management) roles and policies enforce the principle of least privilege for all interactions between AWS services.
Secrets Management: API keys, database credentials, and other secrets are securely stored using Amazon Secrets Manager.

Deployment and Orchestration:

A robust CI/CD pipeline automates the entire deployment process:

Infrastructure as Code (IaC): The entire AWS infrastructure is defined as code using OpenTofu, with Digger orchestrating deployments, ensuring consistency and repeatability across environments.
CI/CD Pipelines: GitHub hosts the source code and runs automated pipelines. Backend container images are built and pushed to Amazon ECR (Elastic Container Registry) after release. Frontend assets are similarly built and deployed directly to the S3 bucket.

Logging and Monitoring: All application and service logs are centralized in Amazon CloudWatch. This allows for comprehensive monitoring, debugging, and performance analysis. Critical alerts and notifications are automatically pushed to a dedicated Slack channel, ensuring the development team has real-time visibility into the system's health.

Results

The implementation of the AI-powered sales assistant has delivered impressive results for Eonetix:

85% Reduction in Average Response Time: The majority of inquiries are now answered instantly, reducing the average response time from hours to minutes.
40% Increase in Sales Team Capacity: By automating routine tasks, the sales experts can now focus on building relationships with key accounts and managing complex, high-value deals.
20% Improvement in Quote-to-Win Ratio: With real-time market data, quotes are more accurate and competitive, leading to a significant increase in successful deals.

Benefits

The adoption of the AI sales assistant has provided Eonetix with a powerful competitive advantage:

Scaled Expertise: The collective knowledge of their top experts is now available on-demand to every customer, at any time.
Market-Agility: Eonetix can now adapt its pricing strategy dynamically, ensuring they are always competitive without sacrificing margin.
Enhanced Customer Experience: Customers receive fast, accurate information, leading to higher satisfaction and loyalty.
Sustainable Growth: The solution allows Eonetix to scale its sales operations and handle a growing volume of business without a proportional increase in headcount.